But over time, I realized it wasn't just about the score; it was about the experience. The pride in carrying gear that tells your story. The quiet confidence of something well-made. A headcover from your coach before your final season. A towel from your last college invitational. These aren't just products. They're reminders of where you've been.

I started Heads Up to design with that feeling in mind. We don't just make gear, we build stories. Timeless, intentional pieces that reflect who you are and what you've done. Today, we're proud to serve elite programs and underdogs alike with quietly premium products that don't chase trends, but preserve moments worth holding onto.

Thanks for joining me on this journey!